Tim Roberts, VP of Music Programming for CBS Radio Detroit has been elevated to VP of Country Programming for the company. In his new role, Roberts will oversee CBS Radio’s current roster of a dozen country-formatted stations and work with the Music Initiatives team on events such as the annual “Stars and Strings” charity concert held at the Chicago Theatre.
He fills the role that came with the exit of Jeff Kapugi from the company in December.
Roberts, who has 38 years of country radio experience, joined country WYCD in his native Detroit in 2006 as program director and operations manager and later added oversight of classic hits WOMC and CHR WDZH. He will continue in that role while adding the new format-specific oversight.
His country radio accolades include a Marconi Award, two ACM awards and a CMA Award; last year, he was also inducted into the Country Radio Hall of Fame.
“Tim is universally respected and admired as one of country radio’s preeminent programmers, which makes him the ideal choice to lead our platform of more than eight million weekly listeners, including many of the format’s most recognizable brands,” executive VP of Programming, Chris Oliviero, said. “When you are blessed to have a Hall of Famer on the roster as we do in Tim, it is a no-brainer to expand his reach and influence beyond Detroit. I am excited that Tim has accepted this additional responsibility for our company.”
“I’m ecstatic to continue my collaborations with Chris Oliviero and the entire CBS Radio team as I expand my role to work with the company’s great and iconic country brands and all-star country programmers across America,” Roberts added.